|
Erika is an award-winning public relations and
marketing professional with 10+ years experience providing
strategic counsel to companies looking to build visibility
and brand loyalty. In her current role, Erika offers strategic
counsel and drives the execution for a range of clients, including
good2gether and Experian QAS.
Previously, Erika was the director of marketing and communications at Outside
The Classroom, the leading provider of online alcohol prevention programs for
college and high school students. There, Erika led the company’s marketing
and communications department, creating and implementing a program that earned
the team recognition as the PR Week Small Corporate Communications Team
of the Year in 2005. Her efforts garnered the company significant coverage in
major national print and broadcast outlets.
Prior to Outside The Classroom, Erika was an account executive at Porter Novelli
International, where she advised clients on the development of strategic public
relations campaigns and managed the implementation of those campaigns. Prior
to Porter Novelli, Erika was a communications consultant at William M. Mercer,
where she developed and managed corporate communications programs for the company’s
clients. Erika earned a BA from Dartmouth College and an MBA from Boston University.
|
