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BOSTON, March 1, 2006 - Emerge Public
Relations today announced it is rapidly building momentum in
its first quarter of operation. Launched on November 1, 2005,
Emerge PR has already added three new clients and significantly
bolstered its professional staff, including three key management
hires.
At its inception, Emerge PR was already an established
PR firm. By bringing together the staff and clients of Marenghi
PR, founded by Catherine Marenghi in 1992, and Dark Horse Consulting,
a marketing firm formed by Mara Stefan in 2005 after leading
The Horn Group's Boston office for nine years, Emerge PR launched
with a strong team and an impressive client portfolio. Charter
clients included Aspect Software, Churchill & Harriman,
Enderle Group, Fulgent Media, Highland Capital Partners, Patricia
Seybold Group, Red Bend Software, Reflectent Software, Sento
Corp., SoundBite Communications, and Vertical Communications.
In addition to several current projects in writing,
media coaching and book promotion, new retainer clients include:
Adventace, Gibsonia, PA: A global change management firm specializing
in helping clients create the High Performance Sales Environment™.
Harte-Hanks, Inc., San Antonio, TX: A worldwide, direct and
targeted marketing company that provides direct marketing services
and shopper advertising opportunities to a wide range of marketers.
Trillium Software, a division of Harte-Hanks, Billerica, MA:
The market leader for data profiling and data quality solutions and
services, designed to turn raw, unreliable data into usable real-time
information.
In addition, Emerge PR has strengthened its team
with the following new hires:
Stephanie Fallon, Account Director. With
more than 12 years of public relations experience, she helps
the firm's growing public relations practice, providing senior
strategic counsel and tactical execution on a variety of programs
for clients such as Adventace, Ascent Venture Partners, Fulgent
Media Group, and Vertical Communications.
Samantha Smith, Account Director. Samantha brings to Emerge
PR more than seven years of public relations experience in enterprise
software and service businesses. A media maven and senior strategist,
she has worked with clients such as Cognos, Information Builders, ATG,
Highland Capital Partners, Trillium Software, Clarity, Bowstreet and
Fastclick.
Liza Colburn, Senior Account Manager. Liza joined Emerge PR
after nine years with the Horn Group, where she helped launch and build
the agency's first East Coast office. With more than 11 years of public
relations experience, both in-house and on the agency side, Liza works
with teams to manage and execute communications programs for clients
such as Harte-Hanks and Patricia Seybold Group.
Sheila Bohan, Account Coordinator. Sheila joined Emerge PR as
a recent graduate of LaSalle University, with experience gained from
several internships in advertising, writing and public relations.
"We are pleased with the progress we have
made in our first quarter, and feel encouraged by this early
and positive market response to our approach," said Catherine
Marenghi, co-principal, Emerge PR. "The above new hires
strengthen an already solid management team, which includes
account director Jessica Mularczyk and account managers Steve
Sylven and Julie Blake."
"Emerge PR brings together an impressive team of seasoned PR professionals,
and we are committed to engaging our most senior talent, including the principals,
in the service of our clients," added Mara Stefan, co-principal, Emerge
PR.
About Emerge PR
Emerge Public Relations partners with smart, ambitious companies
to drive awareness and market share through relationship
brokering, thought leadership and other strategic communications
programs. With deep connections in the press, analyst, venture
capital and other key influencer communities, Emerge PR helps
high-technology, health care, financial and service organizations
achieve their desired goals.
The firm is headquartered at 300 Congress Street, Suite 204,
Quincy, MA 02169, (617) 729-3170.
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