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BOSTON, November 1, 2005 - Emerge PR, a new independent
public relations firm for emerging market leaders, formally launched today
with a team of seasoned PR professionals and a roster of high-tech clients
already in place on Day One. Emerge PR brings together two of the region's
most respected PR professionals as its co-principals: Mara Stefan and
Catherine Marenghi.
With 18 years' experience, Bartucca has helped hundreds of companies
navigate early market challenges. Prior to co-founding Emerge PR, Bartucca
spent 11 years with Horn Group, a national technology communications firm,
where she launched the company's Boston office in 1996. While serving
as a partner in the agency, she drove PR and marketing strategy for market
leaders such as Cognos, Harte-Hanks, Netegrity, PeopleSoft, and Sophos.
She also worked with best-selling business authors Geoffrey Moore (Crossing
the Chasm and Inside the Tornado), as well as Patricia Seybold (Customers.com
and The Customer Revolution). She also founded Dark Horse Consulting,
a strategic marketing firm, after leaving the Horn Group in 2004.
Marenghi, principal, has 25 years' experience in public relations, writing
and consulting. She founded Marenghi Public Relations, an award-winning
high-tech agency, in 1992. Her clients have included industry thought
leaders like Forrester Research, IDG, Giga Information Group, and Computerworld,
as well as dozens of enterprise software, media, telecommunications, consulting,
and service companies. Formerly a senior editor at Computerworld, Marenghi
has written extensively and has ghost-written two business books. The
Marenghi PR agency name was formally retired as of October 31, 2005, with
Marenghi and most of her staff now part of Emerge PR.
Emerge PR also brings together the combined clients of Marenghi PR and
Bartucca's former firm Dark Horse Consulting. Emerge PR's charter clients
include Aspect Software, Churchill & Harriman, Enderle Group, Fulgent
Media, Highland Capital Partners, Patricia Seybold Group, Red Bend Software,
Reflectent Software, Sento Corp., SoundBite Communications, and Vertical
Communications.
"Emerge PR is the most experienced 'new' firm in the high-tech industry
and will be a smart choice for both emerging and established technology
companies," said Bartucca. "Emerge PR is an innovative new company
that will redefine the traditional public relations agency model, both
in terms of client service and agency management."
"I'm delighted to be working side by side with Mara, who shares
my commitment to excellence in client service while building a great place
to work, and we have both been fortunate to have had many long-term client
and employee relationships. With our combined strengths, Emerge PR will
be a serious contender for technology-driven clients nationwide,"
Marenghi added.
Emerge PR will offer an array of services including strategic planning,
positioning, proactive media relations, analyst programs, speaking, awards,
and other services. It begins operation with a dozen professional staff
and a growing group of PR contractors and marketing partners worldwide
known as the Emerge Collaborative.
About Emerge PR
Founded in 2005, Emerge PR is an independent public relations firm for
emerging market leaders. The firm's principals, Mara Stefan and Catherine
Marenghi, have a combined 43 years' experience in high-tech marketing
and communications. The firm is headquartered at 300 Congress Street,
Suite 204, Quincy, MA 02169, (617)729-3170.
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